The Hindu: Wheels   Leave a comment

The brief was to convince people in Chennai who were selling off their cars to place a classified ad in the automobile supplement of The Hindu.

Three days later, I still didn’t have an idea. What I had, though, was a motorcycle that badly needed servicing.

As I was hanging out at the local dealership, a young guy came in to take delivery of his brand-new bike. He’d brought his mum, dad and a gaggle of relatives along. With them was a Hindu priest.

Vermilion was daubed on the headlight, strings of jasmine were draped on the handlebars, incense sticks lit, mantras chanted. Then, the priest, with a final chant, did something strange.

He wedged a lemon under each wheel. The young guy started the bike and rode off, leaving two squashed lemons behind.

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Posted June 23, 2011 by vinoddsa in Uncategorized

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