IBM: PC Security   Leave a comment

People routinely dump direct mail, unread, into the trash. So much so that the textbooks call a 3% response rate good.

On this job, we began by figuring out what no senior exec, or his secretary, would have the heart to throw away.

68% of them responded – you can’t win them all, I guess – but the juries at Cannes and DMAsia approved.

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Posted June 25, 2011 by vinoddsa in Uncategorized

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