Phileas Hogg   Leave a comment

Sometimes, you wrestle with a brief for days, weeks, or even months before cranking out an idea. On the flip side, there are jobs on which inspiration  comes waltzing along on command. This is one of those.

The brief was to brand a restaurant whose USP was ‘signature dishes from around the world’. And, brand it fast – the interior designer needed a theme to work with, and opening night was just a month and a half away.

“…from around the world???” I mused, as the owners were going over the menu with me. “So, how about Phileas Hogg – you know, like, a take-off on the hero from Around the World in Eighty Days?”

“Let’s do it.” said Aarish and Ritesh. Meeting over, we went off to lunch.


Posted August 2, 2011 by roadragas in Uncategorized

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